ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Dimensions (Width × Height × Depth)
3 in × 3 in
Page Count
–
Paper Stock
Crane Lettra 220 lb
Number of Colors
3 spot inks and blind letterpress
Varnishes
–
Binding
–
Typography
–
Sophie Gallo took a long, sweet time in deciding exactly how to go about designing and producing her business cards. Early on she set three basic parameters to guide her:
1. They had to be on the CHEAP,
2. she wanted to use a multitude of different techniques by hand, and
3. the final product would have to be so beautiful that no one would ever want to throw it away.
She started out by silkscreening the first side, followed by two passes in the miniature letterpress she got for one hundred bucks. First yellow, then inkless. After cutting them she set out to print her info on them but, unhappy with the plate, she ditched it in favor of her Gocco, and that turned out much better. To finish it all, she hand painted the edges of each card in a contrasting color.
Here is what she had to say:
I learned that trial and error, although frustrating, is your best friend. If I hadn’t tried so many techniques I would have piles of half finished cards everywhere.
You can also watch a video of the letterpress stage, showing you a DIY moment in full glory:
Sophie Gallo Business Cards
Production Method
Design
Sophie Gallo Design
Printing
Sophie Gallo Design
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 8, 2010
Filed Under
Business Cards
Tagged with
business card
crane
DIY
edge painting
gocco
letterpress
silkscreen
square
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
KitchenAid Limited Edition Cards
Black Sheep Studio Business Cards and Promotional Items
Seegno Business Cards
Fracas Productions Business Cards
Elegante Press Business card