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BROWSE
Client
Self-promotion
Quantity Produced
100
Production Cost
$95
Production Time
1 day
Dimensions (Width × Height × Depth)
19 in × 25 in
Page Count
–
Paper Stock
French Parchtone Fleece, 65 lb cover
Number of Colors
1 spot ink, black
Varnishes
–
Binding
–
Typography
–
Not every project ends where it was intended to end nor in the way it was meant to exist. Alex Fuller started with a client-driven project, and ended up with a promotional poster. Here’s how it happened.
I’m calling it a self-promo but it was in fact a proposed poster concept for a client that was not chosen. The client produces music related apparel, specifically for vinyl collectors. I loved the drawing too much to just let it fade away in the abyss that is my external hard drive. Plus, it took me 6 hours to draw the darn thing. I found a way to do a small offset run with a local printer. Luckily, it was a hit and i made my money back in about 3 weeks.
This project was a great learning experience. If you love a concept, never let it die. Too often good work gets rejected and disappears — just make something from it!
This sure is a handsome poster for anyone to display, musical tastes aside.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 9, 2010
Filed Under
Posters
Tagged with
black
french paper
illustration
offset
parchtone
poster
self-promotion
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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