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BROWSE
Client
The Loeb Fellowship, Harvard University Graduate School of Design
Quantity Produced
–
Production Cost
–
Production Time
Design: 2 days
Printing: 2 days
Dimensions (Width × Height × Depth)
24 in × 36 in
Page Count
–
Paper Stock
Neenah Environment, 100 lb Text, 100% PCW
Number of Colors
3 Spot / 1 Spot
Varnishes
–
Binding
–
Typography
Berthold Akzidenz Grotezk
Chicago-based Thirst has been doing the Loeb Fellows at Work poster for the Harvard University Graduate School of Design for a few years now and they always pack a juicy visual punch.
This year’s process consciously created an un-spoken dialog with AGI member, Philippe Apeloig’s seminal poster of 1999. It’s a reflection on the urban landscape in transition — a perfect expression for this year’s Loeb Fellows at work transforming the urban landscape.
Unlike other years, however, budget was an issue.
A sign of the times? Three years ago this poster was 11 over 1, this year it’s 3 over 1
Which is actually not a bad thing. I really like the resourcefulness of using only three spot colors to create a very colorful poster that blends one spot with the other and uses gradients in the letterforms that add plenty of depth. And that little strip of purple when the two colors meet is quite delightful.
2010 Loeb Fellows at Work Poster
Production Method
Design
Thirst
Design Director: Rick Valicenti
Designer: John Pobojewski
Printing
Graphic Arts Studio
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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