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BROWSE
Client
Wine Awakenings Inc.
Quantity Produced
1,250 × 4 varieties
5,000 total
Production Cost
$14.70 per unit
$73,500 total
Production Time
3 weeks
Dimensions (Width × Height × Depth)
Box: 10.125 in × 12.5 in × 1.75in
Brochures: 6.5 in × 5 in
Cards: 5 in × 3.25 in
Page Count
Brochure: 56
Cards: 12 per set
Notepad: 50
Paper Stock
Cougar Smooth Cover 100lb, Cougar Smooth Text 80lb
Number of Colors
CMYK
Varnishes
Overall aqueous water based varnish on brochures and cards
Binding
Brochure: Perfect binding
Typography
Minion Pro (Robert Slimbach)
Poetica (Robert Slimbach)
Mookai Communications recently rebranded Wine Awakenings, a company specializing in wine education and leisure learning. As part of their branding effort, the team developed a kit of parts based on the aroma of the wine.
Wine Awakenings is popular with sommeliers, culinary experts and wine lovers, and the company sought to offer a series of wine aroma kits designed to enhance one’s ability to identify the aromas found in wine.
We created the new identity to reflect the sensory experience of wine tasting and scenting. The illustrative style became a main branding element and was incorporated across the other materials. The Wine Aroma Kits were repackaged with matte black paper and the logos were foil stamped in colours representing the different wine varieties. Inside the kit are the aroma vials, an informative brochure and a set of illustrated sent cards which further assist in enhancing the wine tasting experience.
Sweet looking, sweet smelling and surely sweet tasting.
Wine Aroma Kit
Production Method
Design
Mookai
Creative and Art Direction: Lori von Sychowski
Design: Tanya Duffy
Illustration: Tanya Duffy, Chantal Fournier
Print Production: Kiera Liutak and Julie Boisvert
Copy Editing: Andrea Cohen
Printing
Brochures, scent cards and notepads: Imprimerie Reflet
Boxes: Major Box
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 4, 2010
Filed Under
Collateral
Tagged with
aqueous
box
brochure
card
CMYK
cougar
foil stamp
kit
notepad
offset
perfect bound
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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