Having had a rather formal wedding based on what I wanted a long time ago, I am now a sucker for the not-so-serious wedding, and this latest invite does not disappoint. It obviously tells you a lot about the couple and the event itself, but most of all it tells a story and it makes you think not only about the future of the couple, but of your own childhood.
When we were asked to design a wedding invite for resident Art Director Mike Mates and his Bride-to-be (now Wife) Rachael, we wanted to create something that captured the playfulness of their personalities and the essence of the woodland wedding. The full invite is built around the central theme of vintage Boyscout materials. Included in the package, is a “Handy Handbook for Tying the Knot,” identification cards with childhood pictures, a telegram-inspired RSVP, detailed map, and the “Marriage-Watching Merit Badge.”
When I asked them about any production lessons learned on this project, I got a surprising response:
How to make knots!
Editor of FPO and co-founder of UnderConsideration LLC.
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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