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BROWSE
Dimensions (Width × Height × Depth)
4 in × 6 in
Page Count
–
Paper Stock
French Poptone uncoated in Lemon Drop and Blu Raspberry
Number of Colors
1 Spot (Black)
Varnishes
–
Binding
–
Typography
Custom typeface by Zack Custer
Inspiration can come from many places, including the final materials you end up using. Such was the case for HUB Collective as they settled on a promotional postcard that was both sensory and visually stimulating.
HUB Collective simply wanted to say “hello” to our clients and contacts and we did so with this merry postcard. We were inspired by French Paper’s Pop-Tone color palette. We also wanted to flex our design muscles and trick-out the card with laser cutting, debossing, and duplexing. Response to our card was great: recipients commented on the custom typeface and how tactile the card was, and we won a large, new client the very day the prospect received the card.
HUB Collective Postcard
Production Method
Design
HUB Collective
Art Direction and Design: Zack Custer
Art Direction: Lindsey Hammond and Jessie Whipple
Printing
Premier Press
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 21, 2010
Filed Under
Postcard
Tagged with
blind deboss
DIY
duplex
french paper
laser cut
postcard
self-promotion
uncoated
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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