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BROWSE
Client
Self-promotion
Quantity Produced
500
Production Cost
–
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
17.5 in × 24 in
Page Count
–
Paper Stock
Mohawk Superfine, Eggshell, 100 lb Text
Number of Colors
CMYK
Varnishes
–
Binding
–
Typography
Knockout
Chronicle Text
[Note: We have added a field in the Project Overview column where you can quickly see if a project is available for purchase, as it seems to be a recurring question.]
- - -
There are two things I love: Coffee (especially at 5:00 am) and infographics (especially not at 5:00 am). These two entities have come together in not just a deliciously looking poster but an informative one to boot by the folks at New York-based Plaid. Nothing like an argumentative barista to kickstart a project:
The project started as a pursuit for the perfect cup of coffee after our creative director got into an argument with a local barista on how to make a latte. So we decided to create a print to help the average person understand how their favorite coffee drink is made. In the end we found out there are many ways to make the same coffee beverage, but we hoped that the rest of the world would share our love for coffee with this poster.
The production all went very smoothly thanks to MG imaging. What we found most difficult was when we began to sell the poster through our blog. The shipping, packing and delivering process is much more complicated then we anticipated.
Being self-shippers ourselves, we feel your pain Plaid. If you don’t care about how much the staff at Plaid suffers shipping these posters feel free to order one, and then, maybe, an Irish Coffee.
“The Perfect Pour” Poster
Production Method
Design
Plaid Inc.
Designer: Thomas Wilder
Printing
MG Imaging
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 7, 2010
Filed Under
Posters
Tagged with
CMYK
mohawk superfine
offset
poster
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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