ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Dimensions (Width × Height × Depth)
3.5 in × 2 in
Page Count
–
Paper Stock
Crane Lettra 220lb
Number of Colors
2 spot inks, red and black
Varnishes
Overall varnish
Binding
–
Typography
–
Printing details in letterpress is a great way to add texture to a project—just know that very small elements don’t work as well, they break up and tend to clog. On the other hand if you are looking to letterpress large areas, you can usually expect uneven ink coverage. Of course, this might be exactly what you are aiming for.
Instead of having to print an artificially made texture, we let the press do it on its own by printing a flood coat without a great deal of pressure. What you’re seeing is the natural “salting” that occurs when paper fibers show through the ink coverage. This was the texture I wanted to match my brand. One caveat is that with such a large area of ink coverage, you need to give it a hit of varnish to prevent offsetting.
Good to know on the varnish, a simple measure for a great texture.
Ribbons of Red Business Card
Production Method
Design
Ribbons of Red: Renee Swigert
Printing
Angel Bomb
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 17, 2010
Filed Under
Business Cards
Tagged with
business card
crane
letterpress
PMS
texture
varnish
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
KitchenAid Limited Edition Cards
Black Sheep Studio Business Cards and Promotional Items
Seegno Business Cards
Fracas Productions Business Cards
Elegante Press Business card