The Top 10×10 series are an annual, well, series of talks organized by The Design Institute of Australia. This year is actually Top 6×6 with six designers presenting six projects. Based on all these sixes, the designers at Büro North decided to amp up the sixness:
Given the strong reference to 6 for the event, we developed the logotype based on a 6×6-grid, with intersecting lines creating the shapes of the letterforms.
But they didn’t stop there, the invitation for the series also exploits the six:
The shapes have been separated onto 6 different coloured stocks, and lasercut to produce the layered image, creating a depth of graphic that is relevant to the audience of interior designers and architects.
And as if tiptoeing around the theme of six wasn’t enough pressure, the designers also thought it would be a good idea to laser-cut the invitations themselves, using the lasercutter of the university they teach at.
We did a bunch of testing to balance the laser settings between, power, speed and frequency. Basically we wanted to cut it as fast as we could, using as little power to reduce burn marks. Frequency is how fast the laser turns on and off, so it affects the speed and how much paper gets vaporized away. Because we wanted to reduce scorch marks not all the pieces fall out freely, some weeding by hand was needed. It’s a long process doing it ourselves, but with refinement could be a really efficient process, and sustainable (no inks).
Well, the result is a beautifully interactive piece brimming with color.
Editor of FPO and co-founder of UnderConsideration LLC.
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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