When you chose to combine time consuming printing techniques, along with the fact that you don’t know the information that needs to be printed, a creative process is needed.
When I made the cards I was planning on moving. I wasn’t sure where though, so when my cards would be ready they could have been outdated already (considering the address was still my “old” house). I solved this by not doing the easiest part of the print process on 250 cards. Meaning: I made sure the process for my address was simple/low cost and do-able at a later time. The printing of the clear coat on the other hand (transparent ink which has been pressed: UV spot ink) is the most expensive and time consuming part so what I did was print this coat on all my cards and omit the address information on 250 of them. That way, if I moved, I could still have updated cards relatively quick with my new address on them.
Bending the rules, bending the process and adjusting according to the immediate needs and desires. Not a bad way to roll.
Editor of FPO and co-founder of UnderConsideration LLC.
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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