With an uncertain real estate future, Amy McAdams designed her business cards and identity materials with flexibility in mind (and need).
When designing my new identity system, I decided to go with a generic card portion (with name and graphics only) paired with a an address/info label. My reasoning? I didn’t know if I’d be moving offices in the near future and I didn’t want to pay for letterpress cards to be re-printed. So, my task was to make the label multi-purpose: it attaches to multiple items, from letterheads to exterior envelopes.
I also wanted a slight handmade feel for some of my extra pieces, like note cards and client thank yous. For these (and, for additional graphics on envelopes and CD labels), I purchased a set of stamps that could be used together or separately to further the brand. I’ve found that the use of stamps has been a cost-effective addition to my other printed pieces. It’s cut significantly down on cost and allows me to add my own imperfect touches to each piece that leaves my studio.
I think a nice balance has been reached between the items that are set in paper, and those that are open to change and human interaction.
Editor of FPO and co-founder of UnderConsideration LLC.
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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FPO is run with Six Apart’s MovableType
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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