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BROWSE
Client
One Village Coffee
Quantity Produced
20,000 – 30,000
Production Cost
N/A (negotiated by client)
Production Time
8 weeks
Dimensions (Width × Height × Depth)
9 in (height folded) × 3.25 in × 2.5 in
Page Count
–
Paper Stock
Gloss coated
Number of Colors
3 Spot
Varnishes
Matte finish gloss trap around the logo
Binding
–
Typography
Hannah (Travis Stearns)
Royal Oak Sans (Ingo Krepinsky)
Klavika Sans Light (Eric Olson)
One Village Coffee was founded three years ago with the goal of directing for-profit monetary goals to nonprofit partners in a small village in Nigeria. Since then, they have helped organizations around the world on various levels of development work including a de-worming project for children in Honduras and educational development in several parts of Nigeria. And, a lot of what they are able to do has to do with selling coffee.
Over the past nine months we have spent a lot of time with the employees, roaster, and fans. One of our goals was to package the sentiments of “a village” into a customer experience. The bag was printed in white + two colors with a matte finish and gloss trapping over the logo. Because the budget didn’t allow for more than one type of bag, a different label with a customized icon is used to identify each type of coffee.
Our hope is that the bag provides multiple touch points for customers who want to learn more about the company and get more involved. We are currently working on manifesting the “village” experience online, on university campuses, in grocery stores, and farmer’s markets.
Like the back of a cereal box, this package can load you up with information and entertainment as you sip your cup of coffee.
One Village Coffee Bag
Production Method
Design
Able
Copywriting: Rob Franks
Creative Director and Design: Greg Ash
Printing
North Atlantic Bags
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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