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BROWSE
Client
Kitchen Dog Theater
Quantity Produced
Brochure: 12,000
Postcard: 5,000
Posters: 250
Production Cost
Brochure: $2,750
Postcard: $300
Production Time
Brochure, Postcard: 1 week
Posters: ongoing throughout season
Dimensions (Width × Height × Depth)
Brochure: 11.5 in × 18 in
Postcard: 4 in × 9 in
Poster: 12 in × 22 in
Page Count
Brochure: 16 pages
Paper Stock
Brochure: 32 lb Newsprint
Posters: Finch Opaque, 80 lb Cover
Number of Colors
Brochure: 2 Spot
Postcard: CMYK
Poster: 2 Spot
Varnishes
–
Binding
–
Typography
Palatino
East Bloc
For the 2009 – 10 season of Dallas-based Kitchen Dog Theater, the team at SullivanPerkins got scrappy in more ways than one to make this project work on the reported small budget. The result is an amazingly striking identity and set of materials that looks anything but cheap or limited by the budget. The first item was the brochure, a newsprint tabloid, with all the details of the season and the featured plays, where each of them was illustrated by a different designer. The illustrations were then turned into posters which, as you will read below, were a challenge to produce themselves.
Tied together through the edgy use of Rhodamine Red (yup, fancy Pantone name for Magenta) and black, this campaign has quite the bite.
We were able to print the big tabloid brochure, for instance, by finding a small web press in Dallas (publisher of the Baptist Standard!) willing to print it on the cheap.
The small quantity of posters needed was too costly to print offset, so we learned how to screen print them ourselves. We burned the screens using a $6 Home Depot work lamp hung from a broom stick. We modified a shower with a hose sprayer meant for dogs and washed out the screens in the bathtub.
A big part of the challenge was finding a space to print the posters. We initially made an agreement with the theater to use their rehearsal space, where we printed the first posters crammed amidst props from old plays. Unfortunately, visiting actors were also housed there on occasion. After encountering one in his underwear, we abandoned the rehearsal studio in favor of a designer’s apartment, whose kitchen island was a good fit for our makeshift printing setup.
br />We feel that good illustration, design and determination can overcome the tightest of budgets.
The Posters
The Newsprint Brochure
The Postcard
2009 – 10 Kitchen Dog Theater Brochure and Posters
Production Method
Design
SullivanPerkins
Design and illustration: Rob Wilson, Kelly Allen, Brett Baridon, Chuck Johnson, David Braddock
Writing: Michael Langley
Printing
Brochures: Dallas Offset
Postcards: PrintPlace.com
Posters: David Braddock, Rob Wilson (SullivanPerkins)
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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