ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Dimensions (Width × Height × Depth)
7 in × 9 in
Page Count
–
Paper Stock
Folder: Strathmore 130 lb
Number of Colors
–
Varnishes
–
Binding
–
Typography
ITC Avant Garde
In this call for advertisers for the 2010 Design Awards issues of Travel + Leisure magazine, a little diversion is included in an otherwise simple production. Printed all digitally — very much worth mentioning since the flat colors in this piece printed remarkably consistent — the kit comes in a sturdy white folder and contains loose pages, in CMYK (and W) variations no less for people to make a paper airplane of their choice and pimp it with a series of stickers. Admittedly, my own paper airplane wasn’t too inspired, but I’m guessing others may have spent some more time on theirs.
Travel + Leisure Design Awards Advertising Kit
Production Method
Design
Design and Art Direction: Jill Sabato
Printing
Booklet: Corporate Color
Stickers: Consolidated Labels
Mailing Labels: Paper Slam
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 17, 2010
Filed Under
Invitations
Tagged with
CMYK
die-cut
digital
folder
sticker
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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