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BROWSE
Client
Ontario College of Art and Design
Quantity Produced
500
Production Cost
$765
Production Time
5 days
Dimensions (Width × Height × Depth)
Open: 6 in × 16 in
Closed: 6 in × 4 in
Page Count
–
Paper Stock
Revive100 100 lb cover stock
Number of Colors
2 spot inks
Too much information can be overbearing, but when every detail needs to be included it is up to the designer to make it work—intelligently, with legibility and functionality in mind.
The main challenge of this project was the variety of information that needed to be included — group vs. solo shows, different durations and venues but common opening nights, a class of 4th-year students vs. 18 individual emerging artists, etc. The question was how to tie everything (and everyone) together, while simultaneously providing individuality. The result was a multi-functional perforated flyer/poster made up of four separate postcards — one for each opening night — that could be kept whole, or disconnected and distributed, thus providing each artist the option of having their own more specific promo material.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 18, 2010
Filed Under
Postcard
Tagged with
offset
perforation
PMS
postcard
revive100
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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