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BROWSE
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Quantity Produced
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Production Cost
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Production Time
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Dimensions (Width × Height × Depth)
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Page Count
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Paper Stock
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Number of Colors
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As much as I would want to design a promotional piece for a paper company, I think I would be so overwhelmed with the possibilities — multiple papers! multiple production techniques! free theme! — that I would probably just print on one stock, offset black ink, and I would just do 28 pages, with A – Z set in Gotham. Luckily, there are other venturesome designers out there who can wave, literally and metaphorically, different kinds of paper, printing and storytelling to make designers want to use a specific kind of paper for their next project.
In this handsome volume by, um, Volume Inc., the designers “gave a sequence of ten images to three different writers and asked each of them to build a story.” The result is three great narratives that handily help display the same image in different kinds of papers. Throughout the book, hits of overprinted metallic inks add a hefty typographic punch — and show that metallics can look hot on uncoated paper and even on felt.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 5, 2010
Filed Under
Books
Tagged with
foil stamp
metallic ink
mohawk
promotion
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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