For Print Only

A Division of UnderConsideration

–

Quantity Produced

–

Production Cost

–

Production Time

–

Dimensions (Width × Height × Depth)

–

Page Count

–

Paper Stock

–

Number of Colors

–

Varnishes

–

Binding

–

Typography

–

If it were up to me, I would avoid the big hotel chains in favor of smaller, one-of-a-kind local digs whenever I travel—unfortunately this is not always possible. In either case, I like to scrutinize the small, medium or large enterprise that becomes my home for a night or more. Now, if only I could find a way to stay at the New Sheridan in Telluride, Colorado.

In 1891, four years after Telluride, Colorado was founded, the New Sheridan Hotel was built in classic Victorian style. Over the past few decades, directional changes left the hotel without a defined brand position. Renovations in 2008 created an opportunity for us to address the entire customer experience. The new brand strategy capitalized on the esteemed character of this historic-town social hub, while grounding the brand in old world service ideals. The solution called for a distinct tactile experience, focusing on unprecedented attention to detail in every touchpoint. From custom debossed menu systems and embroidered uniforms to brochure maps and decorative to-go cups, the New Sheridan’s brand experience evolved to entice and engage the modern day leisure traveler.

I am rather particular to the many tactile solutions that span the materials, the minute details in each piece and the color palette which is truly fantastic.

Invitations for Every Occasion

←
Previous

→
Next

Neil Hubert’s Bar Cards

New Sheridan Hotel Brand Collateral

Production Method

Design

–

Printing

–

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

Date Published

April 21, 2010

Filed Under

Identity Materials

Tagged with

CMYK
die-cut
emboss
foil
identity materials
leather
metallic ink
mohawk
PMS
sticker

\n \n \n \t\n \t\t\t\n \n \n \n \t \n

\n $\"Project$ \n

DESCRIPTION

New Sheridan Hotel Brand Collateral

CLIENT

New Sheridan Hotel

DESIGN CREDITS

Urban Influence
Creative Direction: Pete Wright
Art Direction: Stephanie Frier
Designers: Dana Deininger, Mike Mates, Chaun Osburn, and Julia-Anne Bork

\n \n

PRINT CREDITS

Stationery, invitation, in-room collateral, brochure: Quality Press
Menu System: Mastercraft of Seattle
Coffee Cups: Visstun
Poker Set: Poker Chip Lounge
Apparel: Corporate Promotions

TYPE CREDITS

Adobe Jenson Pro
Geometric Slabserif 712
Corvinus Skyline\n

\n $\"Production$ \n \n

QUANTITY PRODUCED

Grand Re-Opening Invitation set: 400
\nBiz Cards: 3,500 + masters
\nFull Stationery System: 2,000
\nIn-Room Collateral and Materials: ranges from 100 – 5000 depending on piece
\nMenu Systems: range from 100 - 300 depending on piece
\nCoffee Cups: 20,000
\nApparel: �960
\nCustom Poker Kits: 2

PRODUCTION COST

Grand Re-Opening Invitation set: \$3,500
\nBiz Cards with Masters: \$6,000
\nFull Stationery System: \$10,200
\nAll In-Room Collateral and Materials: \$25,500
\nMenu Systems: \$20,950
\nCoffee Cups: \$3,650
\nApparel: �\$14,200
\nCustom Poker Kit: \$1,600

PRODUCTION TIME

3 Weeks

DIMENSIONS: WIDTH × HEIGHT × DEPTH

Grand Re-Opening Invitation set: \nGrand Re-Opening Invitation Envelope: 5.5 in × 4.125 in
\nGrand Re-Opening Invitation folded: 5.25 in × 3.875
\nBusiness Cards: 3.5 in × 1.75 in
\nBusiness Card Stickers: 5 in × 1.125 in
\nDirectory of Guest Services: 14.25 in × 9 in; Folds to 7 in × 9 in
\nDinner Menu: 9 in × 14.5 in
\nWine Menu: 18.5 in × 11.5 in; Folds to 9.125 in × 11.5 in
\nSpirits: 10 in × 11.75 in; Folds to 4.75 in × 11.75 in
\nDessert: 18.5 in × 11.5 in; Folds to 9 in × 11.5 in
\nGeneric: 10 in × 11.75 in; Folds to 4.75 in × 11.75 in
\nCoffee Cups: 12 oz / 17 oz
\nCustom Poker Kit: 13 in × 12.5 in × 8 in

PRINT METHOD

Offset
\nDigital
\nSilkscreen

PAPER STOCK

Mohawk Options Cool White Smooth: 130 lb DT cover, 80 lb Cover, 80 lb text
\nFasson Label
\nFaux Leather in Red, Black, Copper, Aqua, and Plum

NUMBER OF COLORS

Invitation: 6/6 (CMYK + 1 metallic PMS + Varnish)
\nBiz Card Master Bases: 4/4 + Varnish
\nLabels: 2/0
\nLetterhead: 1/1
\nNo. 10 Envelope: 3/0
\nCorrespondence Card: 2/2 + Varnish
\nCorrespondence Card Envelope: 3/0
\nSelect In-Room Collateral: 2/0
\nCoffee Cups: CMYK
\nDirectory of Guest Services Contents: Digital + 2 color
\nApparel: 3 color

OTHER

Die Cut
\nHand applied Stickers
\nEmboss
\nBlind Deboss
\nGold Foil
\nLaser Engrave with Gold Fill
\nLots of Love

\n \n $\"---\"$ \n \n

IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.urbaninfluence.com

Related entries

Andy Stewart Design Identity Materials

Carolina Manresa Identity Materials

Bocanegra Studio Identity Materials

2016 Brand New Conference Badges

Molly Taylor & Co. Identity Materials

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.