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BROWSE
Client
Neil Hubert
Quantity Produced
75 sets (5 cards each)
Production Cost
$40 in ink and emulison
The stock was found in the trash
Production Time
2 months
Dimensions (Width × Height × Depth)
4.25in × 6.25 in × .0625 in
Page Count
–
Paper Stock
Heavy matteboard
Number of Colors
2 Spot per Card (Black + Color)
A set of cards laying around to keep him inspired, and a stack of matteboard his buddy Nick Stockton found by a dumpster while still in college was all Neil Hubert needed to move forward with his self-promotional piece of five recipe cards.
I work at a bar on the weekends, and we have a really great bartender named David Turkel who has been in the business forever. He really turned me on to cocktails and the history of the mixed drink. And watching all the seasons of Mad Men didn’t hurt either.
Working together on the printing, Neil and Nick had a bit of knowledge going in that helped them achieve the quality they sought.
I love tiny type — which is a pain to screen print, especially with a semi jerry-rigged setup, and doing everything by hand. So to get our text looking nice we needed a high mesh for our screen (220) and we used a professional exposure unit, which makes all the difference. You can burn screens using just a lamp, or build a lightbox with fluorescent tubes but neither will give you good enough results to use 5 pt. type. Some smaller screenprint shops will coat and burn screens for you — sometimes they’ll sell you their old screens cheap too.
We printed the cards using water based inks. Water based inks are awesome to work with — no messy chemicals, but they will dry in the screen, especially in the fine details of a design. so its important to keep the screen flooded with ink. You pull a print, lift the screen, and then pull ink through the screen to keep it flooded. Keep a spray bottle with water in it handy. If the ink does dry and the screen gets locked up spray some water on the back side of the screen and scrub it with a towel to open it back up.
Sounds like this duo knows what they are doing, and hopefully we will see more projects from them in the future.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 22, 2010
Filed Under
Self promotion
Tagged with
card
DIY
free
futura
matteboard
self-promotion
silkscreen
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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