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BROWSE
Client
Self-promotion
Quantity Produced
1,000
Production Cost
$1,200
Production Time
10 Days
Dimensions (Width × Height × Depth)
2 in × 3.5 in
Page Count
–
Paper Stock
Crane Letra, Pearl White, 220 lb
Number of Colors
3 Spot (PMS 538, PMS 629, Blind)
Varnishes
–
Binding
–
Typography
Hoefler Text
ITC Conduit
I have to admit, every now and then I ask myself, “Can we show yet another letterpress business card?” And I am always surprised that the answer is yes. As long as the paper is thick, the impressions deep, the typography and layout sweet, and the photography up close and personal, we will put up as many letterpress business cards as our server can hold.
But I digress. This cartography inspired set of business cards for the Boston-based duo behind Second World, makes great use of letterpress to give their design that additional old-world feel that they are trying to convey. Running one of the letterpress plates without ink gives the cards a nice, sophisticated touch that doesn’t cost an arm and a leg. Plus, that trimming is tight! And I mean that as physically tight, not, you know, tight.
Second World Business Cards
Production Method
Design
Second World Design:
Ryan Haaland and Zack Teachout
Printing
Repeat Press
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 23, 2010
Filed Under
Business Cards
Tagged with
business card
crane lettra
letterpress
thick
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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