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BROWSE
Client
The Kraken Black Spiced Rum
Quantity Produced
50
Production Cost
$1,500
Production Time
3 weeks
Dimensions (Width × Height × Depth)
15 in × 12 in × 4 in
Page Count
Book: 80 pages
Paper Stock
Box: Corrugated Cardboard
Tissue paper: Mulberry Paper
Poster: Rives Cream 115 gsm
Number of Colors
1 spot ink, black
Inspired by the sea-beast Kraken, whose ink is the inspiration behind the dark rum, the team at Dead As We Know It wanted to prove the creature actually exists by providing several elements housed within a press kit. A poster, a book, a tooth and actual ink are a few of the items they gathered with the help of brave interns.
This entire kit was a true labor of love. Only 50 were created and each kit was silkscreened, giving it a personal touch with ink smears and natural flaws. Most of the decisions were driven by the budget, in this case, the smaller the budget, the better! At first we were going to outsource the production, but 50 was too small and expensive of a number. We decided to just do everything in house and with the help of interns, we managed to turn cardboard boxes into a kit people are on the hunt for.
How can one dispute the existence of the Kraken when holding a tooth between your fingers? Yet, what I would most look forward to would be to use the ink, the source of all inspiration.
Kraken Press Kit
Production Method
Design
Dead As We Know It
Creative direction: Mikal Reich
Copywriting: Ella Wilson
Art direction and design: Charmaine Choi
Printing
Book: SNP Corp
Box, poster and tissue paper: Charmaine Choi and interns
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 8, 2010
Filed Under
Press Kit
Tagged with
black ink
corrugated cardboard
DIY
offset
poster
press kit
saddle-stitch
silkscreen
tissue paper
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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