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BROWSE
Client
The New York Public Library
Quantity Produced
100
Production Cost
$370
Production Time
5 days
Dimensions (Width × Height × Depth)
20 in × 26 in (printed area, cut sizes varied)
Page Count
–
Paper Stock
The Wall Street Journal
Number of Colors
2 Spot (PMS 809 and 7946)
How to solve a small print run with a minimal budget? There are many different solutions to this problem, of course, yet the poster designed by Matthew Poor for the New York Public Library stands out in design, production and risk.
Really I was inspired by the idea of enabling someone to create their own financial future, to make their own outlook. This is where the idea of printing on The Wall Street Journal came from. It just so happened that the budget was too small to do digital printed posters, and the quantity needed couldn’t justify offset. The only way to make it work would be silkscreen, as small quantities are still cost effective, and to not have to buy expensive paper. I knew I had the solution.
The main problem was getting people who had never seen something printed on a newspaper to agree to it, but I knew they would love it once they saw the actual piece. Since I just couldn’t make a mock-up that really captured the beauty of silkscreen and the interaction of inks on top of each other, I had the posters printed before I got final sign off. I presented them simply as samples, knowing full well if they were killed I’d have to pay for them myself. It was a gamble, but it worked out.
For those of you who have printed on newsprint, you know there are usually some challenges to be tackled due to its thinness and permeability. Matthew had his set of challenges, lessons and subsequent solutions.
Silkscreening on newsprint is a huge challenge. Because it’s so thin, the paper buckles as it dries, so big floods like we had here were just asking for trouble. The guys did a phenomenal job, and we learned as we went that papers bought the same day take ink much better than ones that sat for a week.
So there you have it, a date is more than a date where newsprint is concerned.
New York Public Library Poster
Production Method
Design
Matthew Poor
Printing
Kayrock Screenprinting
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 1, 2010
Filed Under
Posters
Tagged with
bauer bodoni
kievit
newsprint
PMS
poster
silkscreen
The Wall Street Journal
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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