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BROWSE
Dimensions (Width × Height × Depth)
Flat: 17.5 in × 7 in
Folded: 4.375 in × 7 in
Page Count
–
Paper Stock
Gruppo Cordenons, Canaletto Grana Grossa, 78# Cover
Number of Colors
1 spot ink, PMS 1797
Varnishes
–
Binding
Score and hand fold
Typography
Helvetica Neue 45 Light
Some projects need more explanation than others. In this case, I am going to have Brent Pelloquin, from Prejean Creative, lay the premise for this card:
As an agency, we’ve always leaned toward a printed piece for a couple of reasons. One, the holidays are a season of traditions. And, two, we really like the tactile nature of a piece crafted from really nice paper that you can hold in your hands and display. Clean and simple, with a heartfelt message and die-cut graphics, this design felt right amidst the economic concerns of 2009.
I love a card with a little meat to it, and this one leaves me satisfied and waiting for what could possible come next. And I am a sucker for anything even remotely interactive such as the unfolding and finding of each separate die-cut, and how in the end it all makes sense as further explained by the lovely words that seal the deal.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 28, 2010
Filed Under
Promotional Cards
Tagged with
fold
holiday card
laser die-cut
offset
PMS
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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