Observing pop culture is a big part of our job description as graphic designers. What we decide to do with that information is up to each one of us individually—how we process that information and how we chose to share our opinion in the en varies greatly. Jason Dean designed a poster that encompasses his latest interest and observations on the subject:
I’m very interested in pop culture, especially in the way that corporate culture has crept into our daily lives. Practically everything, including brands that we might think are mom-and-pop operations, is either owned or at least sponsored in one way or another by the top 1% “Mega-Corps” of America. Being a designer who is often employed by these companies, I am at once repelled by some of their social responsibility as well as in awe of their incredible branding initiatives, marketing and overall public image know-how. For example, I’m sure Paul Rand would be aghast at what happened at Enron, but his work for them has surely stood the test of time, and while his logo may now be a symbol of corporate greed, it’s no less beautiful or functional as a design object. This is the fine line between art, daily life and corporate culture that I’m exploring. Branding and corporate culture have become so pervasive that I sometimes wonder: will these be the symbols that our children’s children equate with these letters, rather than apple, ball, cat and dog?
Using two colored papers from French Paper, Jason set out to produce this poster without using ink—with embossing and foil stamping in mind he set to work. He has now partnered with Mechline in order to sell his posters which are available in gold/cream or silver/licorice.
Editor of FPO and co-founder of UnderConsideration LLC.
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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