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BROWSE
Client
Jeremy Schwartz
Quantity Produced
600 of each set
Production Cost
$2.50/set (including packaging costs)
Production Time
2 weeks
Dimensions (Width × Height × Depth)
14 in × 20 in
Page Count
3 lose pages per set
Paper Stock
60# kraft paper
Number of Colors
1 spot color, black
Varnishes
–
Binding
–
Typography
–
Having seen these book jackets in New York Magazine a few days ago, I was happy to see them again in my inbox. I was highly intrigued by them, the illustrations, and the thinking behind them:
The inspiration came from riding the subway to work every day when I would check out other people’s books and (I assumed) they would check out mine.� I thought it would be fun/funny to play with that fact that books get seen by others (whether you’re reading them in public or they’re on your bookshelf) by creating book covers that are beautiful/interesting/funny but have nothing to do with any specific book.� I think it’s a neat evolution for book cover art and design and a good opportunity for non-book cover designers to work on an unusual surface.
And so it is that with this thought in mind Jeremy Schwartz set out to work creating Book City Jackets. With an array of collaborating artists, each set comes with three book covers as illustrated by three different people. It is up to you to match these to your book of choice as you challenge other commuters to guess what lies beneath.
Not Your Every Day Book Jackets
Production Method
Design
Creative Director: Jeremy Schwartz
Design: Emma Gaines-Ross
Artists: R. Nick Kuszyk, Jing Wei, Matt Cipov, Cheeming Boey, Michael C. Hsiung, Nishat Akhtar, Eveline Tarunadjaja, Morgan Blair and Matt Caputo
Printing
Nova Offset
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 30, 2009
Filed Under
Product
Tagged with
book jacket
kraft paper
offset
product
set
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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