With the Strutters, the university dance team, celebrating its 50th anniversary, the Marketing Office of Texas State University set out to design an invitation for the fund-raiser event that would be taking place.
The university has few long-standing traditions, so it was important that our piece convey the historic context of this campus organization. The entire invitation package was designed with this in mind, and was presented as a keepsake. While the invitation itself provides the history of the Strutters organization, the entire package symbolizes the excellence and quality that this dance team has always stood for and is meant to evoke a strong sense of nostalgia and pride that the members undoubtedly have for their time on the team.
A custom made box is wrapped with a gold band to which a personalized name card is attached for each recipient. Within the box one can find a booklet with photos, bios and general information about the anniversary. Also in the box and RSVP card and matching envelope as well as five postcards depicting the silent auction items that will be available at the event.
With a nice balance established between the traditional and the more contemporary, this piece surely caught my eye—and no, it wasn’t just the gold that did it. It was all of the different details that quietly complement each other in a subtle choreography of elements and interactivity.
Editor of FPO and co-founder of UnderConsideration LLC.
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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