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BROWSE
Client
Self-promotion
Quantity Produced
100
Production Cost
–
Production Time
1 day
Dimensions (Width × Height × Depth)
425 mm × 640 mm (16.7 in × 25 in)
Page Count
–
Paper Stock
350 gram, ivory
Number of Colors
1 ink, black
Varnishes
–
Binding
–
Typography
Didot
In a series of multiple posters — this is the first of two that will be shown on FPO — to celebrate the inauguration of their design firm, Parallell Studio in Sweden, designer Erik Olofsson explored printing processes through visual concepts based on pairing words like Proportion & Rhythm, Information & Dekoration, or Work & Rest. Shown here is Tavla & Dikt, or Painting & Poem, a black and white poster designed in a very clean and classical style but smeared and grunged in production. Erik elaborates:
For this poster we tried to, in an analogue way, make that mulitply layer that you often apply to avarage designs to make them look torn or vintage. The printer was very amused when we told him not to clean out the dust from the plate. Then we smudged the poster directly from the press before the ink dried, making each one unique.
The result is a very cool and convincing design that proves that getting your hands dirty is infinitely more rewarding than faux dirty hands courtesy of Photoshop.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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