There is a certain numbness I have developed toward gig posters. It’s not that I don’t like them or appreciate them. I do and I do. But with such an overwhelming amount of them, and a majority simply going over my head with references I am clearly not meant to get, I just don’t have the patience for them and I have developed the same reaction for most of them: cool. Nothing more, nothing less.
A couple of weeks ago, I had the pleasure of judging the AIGA Nebraska Show and, along with a bunch of other cool things, I was completely attracted by this poster by Eric Nyffeler of Doe Eyed Design. First, there were the colors: primary and screaming. Then there was the original and astute lettering spelling out St. Vincent. Like other gig posters, there is probably an underlying concept I am not getting, but in this case I let my gut guide me and my gut said this is f*cking cool. There is something Saul Bassean about the whole thing. Or, heck, maybe it’s just the beer. Let’s see what Erik has to say:
Never skimp with the transparent base when screen printing. Also, never run out of beer.
Editor of FPO and co-founder of UnderConsideration LLC.
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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