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BROWSE
Dimensions (Width × Height × Depth)
85 mm × 45 mm (3.34 in × 1.77 in)
Page Count
–
Paper Stock
Pachica 407 gr.
Number of Colors
–
Mauro Pastore, who was also involved with the Boldrocchi Centenary Book, also developed the identity and business card for the main photographer of the book: Matteo Gastel.
Matteo Gastel is a fashion and life style fotographer, active in New York and Milan. His capacity to see beyond things, an absolutey essential characteristic for a good photographer, constitutes the basic concept of this business card.
Now, you might be wondering what is going on with the business card and what does “heat” from the Print Method field actually mean, and I will be the first to admit it took me a little while to figure it out. It turns out that this particular paper becomes partially transparent when heated and embossed—and so the visual and tactile impact directly relates to the work and approach of this bi-continent photographer.
Matteo Gastel Business Card
Production Method
Design
Cacao Design
Creative direction: Mauro Pastore, Masa Magnoni, Alessandro Floridia
Design: Alessandro Floridia
Printing
Fontegrafica
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 16, 2009
Filed Under
Business Cards
Tagged with
business card
emboss
heat
translucent
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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