For Print Only

A Division of UnderConsideration

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2009
–
2017

This brand booklet is both traditional and untraditional, which in many ways plays well into the philosophy of Elvine, a Swedish clothing brand inspired by Gothenburg’s unrefined subcultures and the legacy of traditional craftsmanship, which goes by the motto: sophisticated clothes for unsophisticated behavior.

Next Century Modern wanted to honor the company history which started from the graffiti culture, while combining it with a more traditional design approach and craftsmanship. Thus came about a hot summer day in August when designer, client and friends gathered to barbecue, spray-paint and have a good time.

If you want to join them, you can do so via this video.

And if you would like to see all of the pages of the book, you can do so by clicking here.

I really like how they built in stencil works to give texture and depth to the cover while also providing a link between cover and interior, as the spray paint gathers in the die-cut type and creates the title page. Now, if I could only figure out which one of the various colors they used is the one I like the best.

Matteo Gastel Business Card

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Elvine Brand Booklet

Production Method

Design

Art direction and design: Next Century Modern
Illustration: 3kta.blogspot.com, Beks, Nirr Crew, Svensktoppen and Next Century Modern
Photography: Patrik Careland, Thomas Wal, Daniel Grizelj, Mia Ca

Printing

i/store
Cover: Spray-painted by Next Century Modern, Elvine and friends