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BROWSE
Client
University of Wisconsin-Madison
Quantity Produced
1,000
Production Cost
$14,500
Production Time
3 weeks
Dimensions (Width × Height × Depth)
8 in × 10 in × .25 in
Page Count
20 pages + Four 7-panel barrel-roll pages + 12 perforated cards
Paper Stock
Book jacket: 62 lb Yupo Transparent Text
Book cover: Neenah Classic Crest Smooth Recycled Solar White 165lb Cover
Interior: French DurOtone Butcher Off White Text 80 lb
Perforated cards: Mohawk Super Fine Ultra White Eggshell Cover 80 lb
Number of Colors
Book jacket: 1 spot
Cover, interior and perforated cards: CMYK
Barrel-roll: 2 spot
Approached to develop the materials for the 2008 American Indian Curatorial Practice (AICP) symposium, the team at Swink set out to design an interactive multi-faceted book that clearly represented the various voices and moving parts that are involved in a curatorial show.
The goal was to create a document that records, in paper, what the Visiting symposium did in real life. The upshot was a fairly complicated set of barrel-roll articles, perforated art cards, and central booklet, that all needed to weave together into a single booklet. Finding the right way to bind the booklet so the various art and writing pieces could be interspersed with the body of the book was by far the most complicated part of the process.
If you want a more in depth description of the various parts that compromise this project, and the thinking behind each one, mosey on over to Swink.
A lot of careful thinking had to take place before producing this book, careful considerations in the pagination, the stock selection, the placement of each piece according to size and story… yet, one final surprise was revealed at the very last minute. The selected weight of Yupo for the jacket was to thick for the score, which was not holding up — a slight perforation had to be used instead.
University of Wisconsin-Madison Visiting Book
Production Method
Design
Swink: Drew Garza, Yogie Jacala and Shanan Galligan
Printing
Suttle-Straus
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 29, 2009
Filed Under
Books
Tagged with
barrel-roll
CMYK
french paper
mohawk
multiple parts
neenah
panels
saddle-stitch
spot ink
various sizes
yupo
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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