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BROWSE
Client
Sternberg Press in collaboration with Iaspis
Quantity Produced
3,000
Production Cost
$17,500
Production Time
3 weeks
Dimensions (Width × Height × Depth)
235 mm × 325 mm (9.25 in × 12.79 in)
Insert, 213 mm × 276 cm (8.38 in × 10.86 in)
Page Count
72
Paper Stock
Inlay, Munken Elk 80g
Cover and insert, Tom & Otto coated
Number of Colors
Inlay, CMYK
Cover, PMS + silver foil
Insert, CMYK + silver foil
Varnishes
Press coating on cover
Binding
Side stitching
Typography
Chronicle Text Chronicle Display by Hoefler & Frere-Jones
Voice Over is a publication “on staging, activism and performative strategies in contemporary art practices”, that was launched during the opening days of the 2009 Venice Biennale and distributed worldwide by Sternberg Press. This particular issue showcases the work of five different artists, one of which presented a circumstance best narrated by the designer:
One of them wanted to get the impression of photographs printed on mirrors. We achieved this with a new technique whereby you can print silver foil in an offset printing machine (The Heidelberg Foilmaster). Ekotryck in Sweden has one of these monster-machines, as we found out. We used this method for the insert — an 8-page foldout in the middle in a smaller size. The cover is also printed in this machine but with a grey pantone together with the silver foil, and a beige pantone on the inside of the cover.
So far I have only seen this foil technique printed once a few years back and I can say it is an amazing looking technique — hopefully they are working hard at making it more ecological since at that point it was not. The depth achieved in the foil is amazing and the overall feel is one to be remembered.
Voice Over Magazine
Production Method
Design
Art direction and design: Stefania Malmsten
Design: Ulrika Hellberg
Printing
Inlay, V-Tab, Västerås, Sweden
Cover and insert, EkotryckRedners, Stockholm, Sweden
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
August 19, 2009
Filed Under
Magazines
Tagged with
CMYK
foil
magazine
offset
PMS
side stitching
silver
various sizes
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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