ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
Self Promotion
Quantity Produced
2,500
Production Cost
Not Disclosed
Production Time
12 Weeks
Dimensions (Width × Height × Depth)
5.5 in. × 8 in. × 0.6 in.
Page Count
190
Paper Stock
–
Number of Colors
4-Color CMYK
Varnishes
–
Binding
–
Typography
Trade Gothic and unidentified serif
Established in San Francisco in 2002 by renown writer Dave Eggers and educator Nínive Calegari, 826 is a unique organization that tutors and provides workshops for kids ages six to eighteen on writing and ultimately on creative expression. The San Francisco building where the classes took place, located at 826 Valencia Street (hence the name 826), was zoned commercial and the logical thing to do was to set up a pirate supply storefront which, according to David Byrne, is “definitely one of the top five pirate stores.” (The pirate store was recently redesigned and restocked by Office). And in that same spirit, the other six chapters have equally amusing storefronts: The Greater Boston Bigfoot Research Institute at 826 Boston, the Boring Store at 826 Chicago, the Echo Park Time Travel Mart at 826 LA (designed by Stefan Bucher), the Liberty Street Robot Supply & Repair at 826 Michigan, the Brooklyn Superhero Supply Co. at 826 NYC (designed by Sam Potts), and the Greenwood Space Travel Supply Co. at 826 Seattle.
Since not all Americans are confined to these seven cities with 826 retail stores, the fine folks at 826 National have issued a 190-page catalog with all of their products, organized by store. Printed simply and handsomely in offset, the catalog is page after page of idiosyncratic products which the copy on the back cover only begins alluding to:
At last, the 826 stores have teamed up and created a catalog to sell their wares. Superheroes, no longer will you have to fly to New york to get an Evil Blob Containment Capsule. Need a Black Hole Starter Kit but can’t make it to Seattle? Not a problem anymore. We’ve got your Sea Serpent Secretions, Wiretapping Kit, and Positronic Brain right here. All sales are final (that goes double for leeches).
If you see no need for a Secret Identity Kit, you can purchase the catalog for $12.00. And, to be honest, this is one of the best compendiums of packaging design (and creative writing) out there.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
August 5, 2009
Filed Under
Catalogues
Tagged with
catalog
non-profit
perfect bound
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Australian Book Design Association Award Catalogue 2016
L.A. Louver Catalog: Charles Garabedian
Andrew Curtis Catalogue
Minus-8 Catalog
“Bright Lights Dark City” Catalog