ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
Wheeling Jesuit University
Quantity Produced
15,000
Production Cost
–
Production Time
Book, 2 weeks.
Bag, 6 weeks.
Dimensions (Width × Height × Depth)
8 in × 10 in
Page Count
40 plus cover
Paper Stock
Cover: 100 lb. Accent Opaque Smooth White Cover.
Interior: Text 70 lb. Accent Opaque.
Poly Bag: .0015 clear USPS heat sealed on three sides with a re-sealable tape at the head (produced by Adart Poly Bag).
Number of Colors
Book: CMYK.
Bag: 2 spot inks.
Varnishes
–
Binding
Saddle Stitched
Typography
Berthold Aksidenz Grotesk Bold Condensed and Apex New
The 2009 View Book set forth by Wheeling Jesuit University in West Virginia was placed inside a poly bag which, even if you only see blue, was printed in two colors—first an opaque white layer was printed, followed by the blue ink. The book which was placed inside the bag has a few details worth noting, as explained by Stephen Penning:
The front cover of the piece is 1.5” short of the face. There is a 3” gate fold scored and folded into the inside front cover. This is so the reader can find an ‘easter egg’ of sorts if they dig a little deeper. The shorter cover also gives the reader a glimpse of the inside front cover.
Use Your You View Book
Production Method
Offset
Design
160over90. Executive creative director, Darryl Cilli. Creative director, Stephen Penning. Designer, Adam Garcia. Copywriter, Brendan Quinn.
Printing
Paradigm Grafix
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
July 6, 2009
Filed Under
Books
Offset
Tagged with
bag
book
CMYK
offset
saddle-stitch
various sizes
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Severe(d): A Creepy Poetry Collection by Holly Riordan
BOYCO Classpack® Book
Antes de Perder la Esperanza Book
Gunnel Wåhlstrand Exhibit Book
Szép versek & Körkép Book Covers