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BROWSE
Client
Recordings of Thin Consolation
Quantity Produced
500
Production Cost
€150 (US$210), cardborad processing
€56 (US$210), Silkscreen
€20 (US$28), rubber bands
€210 (US$295), Total
Production Time
2 weeks
Dimensions (Width × Height × Depth)
Folded: 17 cm. × 13.5�cm. (6.7 in. × 5.3 in.)
Flat: 17 cm. × 40 cm. (6.7 in. × 15.75 in.)
Page Count
–
Paper Stock
Standard grey cardboard, 450 g/m2 (grams per square meter).
Number of Colors
5 spot colors (cyan, purple, metallic silver, pink fluo, fluorescent green)
Varnishes
–
Binding
–
Typography
Hand-drawn type
Working with the trippy and happy illustrations of Oreli, the design and print team at Recordings of Thin Consolation worked to create a package that matched the “rump-shaking, head-nodding, feet-shuffling slap in the face,” music of Cupp Cave’s “Garbage Pail Beats” album, striving for a “hip hop,” “crazy” and slightly “bling bling” look. While the illustrations certainly convey much of the mood of the package, the color selection helps take it to another extreme and while you would think it was all carefully premeditated it wasn’t. David at Recordings of Thin Consolation explains:
The colors choice was really difficult. Firstly, Oreli designed it to be in Gold and Black. We were not so convinced. Finally, fluorescent pink and green were picked for the “backgound” colors and we decided to print it with 3 different foreground colors: Silver, Purple and Cyan. Think video games, 1980s, Miami. We started with the silver for the bling-bling and fluo.
Part of the team wasn’t so convinced by the silver, but we had already printed 250 copies… Then we started to think to others colors, and we decided purple. Problem, we didn’t have enough purple to finish all the sleeves but there was a pullover of pink and cyan left in the print shop that was so cool!
With this “mistake”, we can make people 3 times more happy, they can choose the sleeve they like the most and we like to give a choice, and with screenprinting it’s so easy (and a bit less boring when you print) to change the colors, so why don’t do it?
Paired with the cardboard box, the color selections make these packages look extra juicy and fun. And the rubber band, holding the DVD-sized triptych together, gives it a contemporary feel as well. I’m sure the “Garbage Pail Beats” CD won’t have any problems making people happy.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
July 28, 2009
Filed Under
Music Packaging
Tagged with
cardboard
fluorescent
silkscreen
variety
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
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products we sell
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Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
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Brand Nieuwe Conference / Ditto but in Amsterdam.
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Favorite Things we've Made / In our capacity as graphic designers.
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UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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