ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
Personal fundraiser for AidsLifeCycle
Quantity Produced
70
Production Cost
Approximately $200
Production Time
–
Dimensions (Width × Height × Depth)
9 in × 6 in (flat)
Page Count
8
Paper Stock
–
Number of Colors
–
Varnishes
–
Binding
Ribbon
Typography
–
After Colin sent us the information regarding this project, we went back with a few more questions, and this is what he had to say about the unusual project:
First I brewed the beer, 5 gallons of Pale and 5 gallons of ESB, all using good oregon hops in bottles I had donated by the City Beer Store in San Francisco. After aging it, I dripped sealing wax on the the tops of the bottles, brown for ESB and silver for Pale. The printing was out of my desktop Epson, so no offset printing or anything like that—the run is obviously limited. I then punched the holes using a ribbon punch and threaded the ribbon.
This was all done as a fundraiser for AidsLifeCycle, a charity event where the participants ride thier bikes from San Francisco to Los Angeles in order to raise money for the San Francisco Aids Foundation. I am trying to earn $3,000 dollars, and I have a lot of designer friends, so I decided to target them with beer!
We don’t always need the help of a vendor in order to produce our work as designers. Surely items created by hand require more patience and determination when self-produced, yet the outcome can be as professional and beautiful as the “real” thing.
If you wish to help Colin reach his fundraising goal, you can do so by buying his beer here.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 19, 2009
Filed Under
Brochures
Inkjet
Tagged with
booklet
brew
epson inkjet
fundraiser
ribbon
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Carta de Exploración Brochure
Paperless Post Wedding 2017 Promotion
Karipidis Winery Brochure
Neenah “Fresh Takes on Classic Type on CLASSIC® Papers” Promo
Faculty of Architecture, Art & Design Brochure