ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
Fray
Quantity Produced
3,000
Production Cost
US$20,000 (approx.)
Production Time
–
Dimensions (Width × Height × Depth)
6.5 in. × 9 in.
Page Count
96 plus Cover
Paper Stock
Cover: 100lb Uncoated, 30% Post Consumer Waste (PCW) Recycled
Interior: 80lb uncoated, 100% PCW Recycled
Number of Colors
4-Color Process
“Busted!” is the first printed quarterly publication of the well established and popular community of Fray that focuses on true first-person stories. “Busted!” presents over a dozen true stories about, well, being busted. These range from stories of coke consumption to carrying a swordfish beak in a bag and everything in between. Each story is accompanied by an original illustration. The full effect of “Busted!” with its generously weighted uncoated paper is extremely pleasant. The images and the text look and feel sharp. The recycled cardboard cover also helps make it feel like a very down-to-earth publication. Our copy of Fray arrived in a sweet little canvas bag but the real treat was for the 300 first subscribers who were treated to a Gocco-printed version of the bag featuring the cover illustration.
For the initial launch of the magazines, I screened custom bags for the first 300 subscribers as a special thank you gift. It took forever, but they were beautiful — each one came out different.
Fray Issue 1: “Busted!”
Production Method
Offset
Design
Design: Derek Powazek
Cover illustration: Kevin Cornell
Printing
Hemlock Printers
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 26, 2009
Filed Under
Magazines
Offset
Tagged with
bag
gocco
self-printed
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Elbow Grease Magazine
Best of Local Magazine
nomad Magazine
ARCMTL + LA SERRES - Objets flottants Arts vivants Edition
Unfiltered Magazine