Silverback Concrete
by Steel Brothers

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3 months

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Case Study
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First Round case studies are online PDFs that reproduce, with accompanying narratives, the original presentations made to clients showing initial design explorations for logo, identity, and branding projects.

Case Study #006

Silverback Concrete

By Steel Brothers

Sample Pages

About the Client

Silverback Concrete is a family-led team of heavy-concrete specialists based in Gainesville, Florida. Since 1996, Silverback has built commercial structures for contractors who expect unrivaled quality.

About the Project

The company had expanded its footprint to cover most of the Southeast, and Frank Stankunas, the owner of then-named Southeastern Concrete, felt their existing identity didn’t capture the attention of general contractors. He knew there was nothing about their message that described what set them apart. They’d accidentally done a great job of blending in. As they were bidding against bigger and more established concrete companies, Frank believed that leveling-up their brand would improve their chances of winning complex concrete projects.

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