by One Design Company
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First Round case studies are online PDFs that reproduce, with accompanying narratives, the original presentations made to clients showing initial design explorations for logo, identity, and branding projects.
Opened in 2019, Saint Kate is a new arts hotel in downtown Milwaukee, WI. Named after Saint Catherine of Bologna, patron saint of artists and the artistic process, the 219-room hotel is a unique, boutique arts hotel created by artists for artists. From professional business travelers looking for a coworking space in downtown Milwaukee, to local creatives seeking a source of inspiration for their next project Saint Kate is part of Marcus Hotels & Resorts, which owns and manages a distinctive portfolio of hotels, resorts, and other properties.
The InterContinental Hotel, one of the three properties that Marcus Hotels & Resorts owns in Milwaukee, was underperforming so they began considering the ideal property to replace it. A higher-end national chain? A boutique project? Being aware of the rising trend of art-focused hotels like the ART in Denver or the C21 chain, the company decided to focus there and bring something similar to Milwaukee, which is a relatively small Midwestern city but one that has a thriving art scene.
You are buying access to see the PDF on this website and will not be able to download it to your computer. This is not because we are mean or don’t want you to have nice things but it is the one key agreement we made with the designers/design firms and their clients that have granted permanent access to their first round presentation who prefer that their files are not floating around in computers worldwide. It’s an understandable request and a fair compromise in exchange for getting the opportunity to see these presentations.
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