Royal Thai
by Matchstic

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45 days

In (Year)


Case Study
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First Round case studies are online PDFs that reproduce, with accompanying narratives, the original presentations made to clients showing initial design explorations for logo, identity, and branding projects.

Case Study #003

Royal Thai

By Matchstic

Sample Pages

About the Client

Royal Thai is a global manufacturer known for elevating carpet design by finding inspiration in everything. With a focus on the hospitality industry, Royal Thai partners with a wide variety of artists from around the world to offer a multi-cultural perspective and offer an extensive design library to choose from.

About the Project

Royal Thai acquired 1956, a division of Tai Ping, another very large carpet manufacturer, and needed a new identity to reflect the acquisition and to position themselves in the high-end carpet market. The quick timing of the project was driven by the upcoming public announcement of the acquisition and the impact on Thailand’s stock exchange from Royal Thai’s parent company, TCM Corporation.

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