Case Study #003

Royal Thai

By Matchstic

Sample Pages

About the Client

Royal Thai is a global manufacturer known for elevating carpet design by finding inspiration in everything. With a focus on the hospitality industry, Royal Thai partners with a wide variety of artists from around the world to offer a multi-cultural perspective and offer an extensive design library to choose from.

About the Project

Royal Thai acquired 1956, a division of Tai Ping, another very large carpet manufacturer, and needed a new identity to reflect the acquisition and to position themselves in the high-end carpet market. The quick timing of the project was driven by the upcoming public announcement of the acquisition and the impact on Thailand’s stock exchange from Royal Thai’s parent company, TCM Corporation.

What you get when you buy

You are buying access to see the PDF on this website and will not be able to download it to your computer. This is not because we are mean or don’t want you to have nice things but it is the one key agreement we made with the designers/design firms and their clients that have granted permanent access to their first round presentation who prefer that their files are not floating around in computers worldwide. It’s an understandable request and a fair compromise in exchange for getting the opportunity to see these presentations.

How to access the case study

After you have purchased a case study you will need to be logged in to see it and it will appear on this same page you are on right now. The first time you purchase, you will be automatically logged in but future visits or visits on another device, you can log in with the button next to the logo on the header.