Case Study #005

PATH

By Manual

Sample Pages

About the Client

Launched in 1977 and now with over 1,700+ people working in more than 70 countries, PATH is a global nonprofit improving public health. In their own words: “At PATH, we are a global team of innovators working to accelerate health equity so all people and communities can thrive. They advise and partner with public institutions, businesses, grassroots groups, and investors to solve the world’s most pressing health challenges.”

About the Project

PATH’s CEO and Chief Marketing Officer (CMO) identified the urgent need to reposition PATH as an innovative leader in their category. PATH’s leadership found a disconnect between their core attributes and how the organization was experienced. The deeply innovative, creative, and entrepreneurial approaches PATH employed were not reflected in how they looked and sounded. Over many years, and like other nonprofits, PATH kept choosing to invest in its work to directly change public health. But it eventually realized that branding also deserved significant investment.

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