JFK Terminal 4
by Base Design
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First Round case studies are online PDFs that reproduce, with accompanying narratives, the original presentations made to clients showing initial design explorations for logo, identity, and branding projects.
JFK International Air Terminal LLC (JFKIAT) is the operator of Terminal 4 at John F. Kennedy International Airport, one of the most active air terminals in the New York area, serving 30 international and domestic airlines with an annual passenger volume of 21.8 million travelers in 2018. JFKIAT is the first private operator of an airport terminal in the United States.
Terminal 4 at JFK is one of the busiest and largest terminals in the U.S. and it will only get busier and larger in the coming years making the walks between terminals longer and leaving passengers without a sense of place. At the same time, Terminal 4 is commonly referred to as the Delta terminal, making it seem that they are in charge, so it was important to establish a clear, unique, and distinct presence that would help personify Terminal 4.
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