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First Round case studies are online PDFs that reproduce, with accompanying narratives, the original presentations made to clients showing initial design explorations for logo, identity, and branding projects.
One of Fast Company’s 100 most creative people in business, Luke Saunders conceived Farmer’s Fridge as a way to bring handcrafted food to busy urbanites in areas lacking healthy options. Meals and snacks created by chefs from wholesome ingredients are packaged in jars daily and sold through a network of 350+ smart, repurposed vending machine “fridges”.
When Luke first approached us he had 15 fridges in Chicago and was ready to start growing. In order to embark on a second round of investments he decided to use design to improve sales and to have more negotiating power with potential investors. The fridges so far had been doing pretty well but he wanted to improve their design and the manufacturing along with a rebranding and repositioning.
You are buying access to see the PDF on this website and will not be able to download it to your computer. This is not because we are mean or don’t want you to have nice things but it is the one key agreement we made with the designers/design firms and their clients that have granted permanent access to their first round presentation who prefer that their files are not floating around in computers worldwide. It’s an understandable request and a fair compromise in exchange for getting the opportunity to see these presentations.
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