Farmer’s Fridge
by Mucca

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9 months

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Case Study
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First Round case studies are online PDFs that reproduce, with accompanying narratives, the original presentations made to clients showing initial design explorations for logo, identity, and branding projects.

Case Study #002

Farmer’s Fridge

By Mucca

Sample Pages

About the Client

One of Fast Company’s 100 most creative people in business, Luke Saunders conceived Farmer’s Fridge as a way to bring handcrafted food to busy urbanites in areas lacking healthy options. Meals and snacks created by chefs from wholesome ingredients are packaged in jars daily and sold through a network of 350+ smart, repurposed vending machine “fridges”.

About the Project

When Luke first approached us he had 15 fridges in Chicago and was ready to start growing. In order to embark on a second round of investments he decided to use design to improve sales and to have more negotiating power with potential investors. The fridges so far had been doing pretty well but he wanted to improve their design and the manufacturing along with a rebranding and repositioning.

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