Videos

An honest appraisal via a series of confessions of becoming a design studio through an unconventional path and embracing those early challenges, mistakes, and lack of experience to build a different kind of design studio — for the better. PREVIEW (This video file is shared with Jose Canales and Nhi)

An example of the potential impact of representation through branding with a case study of the identity and pitch deck for a movie that was almost made to measure for this passionate, second-generation Vietnamese American. PREVIEW (This video file is shared with Jose Canales and Lope & Michu)

A delightful serving of restaurant branding and spirit packaging brimming with detail, all stemming from an early realization that creativity is found everywhere — even in making (and eating) tacos — culminating with the conclusion that "design is everything that WE are". PREVIEW

An engaging narrative of how Porto Rocha came to be, the principles behind the studio, the energetic and charismatic work it does — featuring case studies for Nike and Vevo — and its goal to prove that queer and latino immigrants can run a global design agency in New York. PREVIEW

A fast-paced, in-depth look at the design of the comprehensive, type-driven identity for Williams College that builds on the institution's 200 years of "unbranding" to bring order, functionality, and creativity for its next 200 years. PREVIEW

An introspective look at the evolution of her career, from working at a small design firm doing a book on dominatrix photographs to working at some of the biggest design firms doing identities of the largest scale and impact, including USA Today, The Met, and Burger King, as well as the experience of working in-house at Chobani. PREVIEW

An open conversation about the challenges of not just getting into the creative industries as a person of color but making it in the long term, punctuated by a glimmer of hope as leaders like Abdul and Erwin lead by example consistently and provide opportunities to other minorities whenever they can. PREVIEW

An introvert taking on the role of an extrovert for the day takes an alternate route to present three case studies based on the different types of roles the agency took on as designers from “The Hairdresser” to “The Questionable Friend” to the “The TV Show Host”. PREVIEW

An astute and lucid challenge on the assumptions of what our roles are, aren't, and could be as graphic designers with a teaser of the thoughtful design work of FÖDA. PREVIEW

A lighthearted yet full-hearted exaltation of thinking, doing, and living inside the box and benefitting from the freedom that — oxymoron aside — boundaries can provide for a chronic overthinker. PREVIEW (This video file is shared with the Kampas and Edith Valle)

A charming and endearing recollection of this dynamic and long-standing duo's journey with a glimpse into their current forays into maintaining a creative life beyond the hustle and bustle of their impactful careers that helped shape Austin's design scene and community. PREVIEW (This video file is shared with Russell Toynes and Edith Valle)

An impassioned demonstration of the power young people have — through policy-making, organizing, voting, and art — to affect change through, in this particular case, zines that are relatable and accessible to a young audience. PREVIEW (This video file is shared with Russell Toynes and the Kampas)