Videos

A poetic take on how strategy is key in developing responsive, responsible, and culturally-relevant design work, explained through the lens of an exercise learned from a tax accountant — The Core Values exercise — in order to learn what is important to people. PREVIEW (This video file is shared with Stephanie Falaschetti and Matt Tanaka)

A first-hand account of a project to redesign a non-alcoholic beer brand where the outcome was not the desired one but that makes a case for the reframing and rethinking of failure and rejection as something positive. PREVIEW (This video file is shared with Stephanie Falaschetti and Kristin Lueke)

A look at the life and times of a young freelancer and what it takes to maintain a healthy lifestyle while enjoying the freedom to work with selected clients and aiming to make one kick-ass project a year like the YouTube Shorts packaging design for a trio of creators. PREVIEW (This video file is shared with Matt Tanaka and Kristin Lueke)

A tribute to tension as a conduit to develop strategies that uncover novel and exciting approaches to lay the groundwork for design and communications that help transform companies not from A to B but from A to A-plus as exemplified by the case study for Equinox. PREVIEW

A razzling and dazzling yet sobering reflection of an evolving career and an introspection to recuperate the joy for the work being done as an outlet for both self-expression and client satisfaction all presented with good humor, authentic warmth, and, of course, dizzying motion. PREVIEW

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A high-energy, highly entertaining narrative from this proud Long Island boy as he tackles the change from a comfortable yet challenging in-house job to getting out of his comfort zone and starting his own design firm. PREVIEW

A story of personal and professional transformation experienced through the world of professional sports with Maureen bringing her artistic point of view to the world's biggest sports stages, from the NHL to the MLB to the NFL, best exemplified by her work on the Super Bowl LVI logo and identity. PREVIEW

An insightful conversation with a young entrepreneur and a champion of all things periods, touching on the myriad challenges and opportunities of growing a consumer brand in the menstrual care category that is often clinical, distant, and far from real. PREVIEW

A detailed and typographically-nerdy look into how custom typefaces inform retail typefaces and vice versa as seen through a handful of excellent examples from Jeremy's work for clients and design firms despite some setbacks early in his design career (read: childhood spent designing toys on spec). PREVIEW

A thoughtful and compassionate retelling of a period of grief this past year that lead to setting new working standards that prioritized well-being and set up an unconventional presentation of a trio of case studies that each ended with a faux obituary of the brand being presented. PREVIEW

A quick look at what it takes to design an identity for a small city — City of Sunset Valley, Texas — which may seem like an easy task but showcasing the breadth of research, development, and endless array of applications, it's clear it's not. PREVIEW (This video file is shared with Lope & Michu and Nhi)