Videos

An ode to the principles that drive Ghost Note Agency — an agency that understands and values the stories of underrepresented communities through a team that represents diverse experiences — and how that vibe must be protected at all times, leading to meaningful and unique work. PREVIEW

An introspection into what it means to be an outsider, an immigrant, (an invader?), in life and in business and how that feeling of inadequacy lead to a deeper understanding of place branding: that a place is made every day and that its success lies in societal change first and foremost, not its brand. PREVIEW

An inside peek at a practice that blends branding and product design through three main principles: pursuing one's passion, partnering with the right people, and trusting the process. PREVIEW (This video is shared with Abe Zieleniec and Julia Cho & Denny Liu)

A deep dive from a proud mattress salesman — a playful take on his in-house daytime job — into the brand identity and packaging design for Blakesville Creamery and its many goat illustrations. Bonus, an endorsement to mood boards. PREVIEW (This video is shared with Candace Solola and Julia Cho & Denny Liu)

A glimpse at a studio practicing interior design and branding showcasing their similarities and how they inform each other whether it be for clients in the hospitality or the food and beverage industries as good taste (and a good partnership) knows no boundaries. PREVIEW (This video is shared with Candace Solola and Abe Zieleniec)

A retrospective on how two early discoveries — Kraftwerk and Depeche Mode (their music, packaging, and attitude) — informed a lifelong pursuit to blend music and with another passion, design, and how that has manifested in his client work as well as in his experimental exercises where the line is often blurred. PREVIEW

An impassioned reality check on the challenges faced by people of color across every step of their life, from education to founding their own businesses, accompanied by a selection of case studies that show how Shar and her team are empowering owners with meaningful branding. PREVIEW

A contagiously optimistic call to action to find and nurture our own communities — whether that be in school, at work, or even in conferences like Brand New — along with a reminder that we have a voice and with voice comes great responsibility: our work should be diverse, accessible, equitable, sustainable. PREVIEW

A celebration of being a small studio and embracing the flexibility (and challenges) that come with it as well as a rare praise for the constraints and restrictions we face constantly across projects and using them to find the limits and push them all while creating brands that love people and come across as genuinely caring about their audience. PREVIEW

A series of questions presented to challenge our preconceptions about branding (and life) based on an upbringing as an Iranian American immigrant supported by a series of insights like, among others, embracing our heritage, looking high and low for inspiration, and using our skills for the things we believe in. PREVIEW

A charming and honest acknowledgment of being young, making mistakes, learning on the job, and modeling parental advice based on one's own experiences. This presentation also featured one of the best quotes from one of the unlikeliest of sources as a way of encouraging those that don't yet fully believe in themselves or their potential. PREVIEW

A discerning conversation stemming from the publication of his new book, “Universal Principles of Branding”, on various aspects of branding, from its definition to its purpose to its (mis)understanding, while broaching other subjects as myriad as airlines, philosophy, and AI. PREVIEW