Videos

A first-time (for #BNConf) presentation on the power of words in branding and identity and how they complement design. PREVIEW

A showcase of three strategies used to approach projects, each illustrated by a case study from Laura’s time at Bruce Mau Design. PREVIEW

A tale of becoming an in-house brand expert by living the brand and enjoying it. (This video is shared with Eileen and Amy). PREVIEW

An overview of the thoughtful process and work for Spectrum, a safe sex shop in Detroit. (This video is shared with Mig and Amy). PREVIEW

A look at how to be funny in branding and three steps to land a good joke. (This video is shared with Mig and Eileen). PREVIEW

A peek inside the world of custom box sets for independent music labels by a Grammy Award-winning designer who started her career as a secretary. PREVIEW

An overview of the growth of the Black Lives Matter movement and what role branding plays in the organization. PREVIEW

A glimpse at how this office of three designers works and the effervescent work they produce in branding and packaging. PREVIEW

An insightfully personal talk about letting go of the pressure designers feel to be perfect punctuated by fantastic, near-perfect projects. PREVIEW

A demonstration of all the things he loves — color, food, stress — through a hearty sampling of projects spanning print, identity, and cooking. PREVIEW

A behind-the-scenes look at how a truly innovative product was launched and how design played a role every step of the way. PREVIEW

A highly enjoyable tale of becoming the in-house designer for Robert Rodriguez and meeting every challenge with gory chutzpah. PREVIEW