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An honest appraisal via a series of confessions of becoming a design studio through an unconventional path and embracing those early challenges, mistakes, and lack of experience to build a different kind of design studio…

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An example of the potential impact of representation through branding with a case study of the identity and pitch deck for a movie that was almost made to measure for this passionate, second-generation Vietnamese American….

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A delightful serving of restaurant branding and spirit packaging brimming with detail, all stemming from an early realization that creativity is found everywhere — even in making (and eating) tacos — culminating with the conclusion…

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An engaging narrative of how Porto Rocha came to be, the principles behind the studio, the energetic and charismatic work it does — featuring case studies for Nike and Vevo — and its goal to…

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A fast-paced, in-depth look at the design of the comprehensive, type-driven identity for Williams College that builds on the institution’s 200 years of “unbranding” to bring order, functionality, and creativity for its next 200 years.

An introspective look at the evolution of her career, from working at a small design firm doing a book on dominatrix photographs to working at some of the biggest design firms doing identities of the…

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