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A first-time (for #BNConf) presentation on the power of words in branding and identity and how they complement design.

A showcase of three strategies used to approach projects, each illustrated by a case study from Laura’s time at Bruce Mau Design.

A tale of becoming an in-house brand expert by living the brand and enjoying it. (This video is shared with Eileen and Amy).

An overview of the thoughtful process and work for Spectrum, a safe sex shop in Detroit. (This video is shared with Mig and Amy).

A look at how to be funny in branding and three steps to land a good joke. (This video is shared with Mig and Eileen).

A peek inside the world of custom box sets for independent music labels by a Grammy Award-winning designer who started her career as a secretary.