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A detailed breakdown of the specialty of destination branding and how INSTID applied it to three obscure cities.

A behind-the-scenes look at how lifestyle and personality brands are created, managed, and extended across categories.

An inspiring introduction to the Warby Parker brand and its commitment to employees, customers, and society.

A detailed look at developing the identity for a product and industry without much precedent and charting a path for it.

An encouraging tale of how to shift the type of work and clients you do after getting pigeonholed for one approach. (This video file is shared with Chris Campbell & Lauren Cascio and Jesse Reed…

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A reasonable argument for designers to design their own typefaces for clients and define more unique voices for them. (This video file is shared with Chris Campbell & Lauren Cascio and Spencer Charles & Kelly…

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